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How does an Agency incorporate a proposal into a contract?

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 A proposal is a sales pitch to win a contract. Only very rarely will it make sense to wholly incorporate a proposal into a contract.

However, an offeror’s performance, delivery, quality, and outcome promises should be incorporated into the resulting contract, especially when those promises were evaluated favorably and relied on in the selection process.

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2 hours ago, ji20874 said:

 A proposal is a sales pitch to win a contract. Only very rarely will it make sense to wholly incorporate a proposal into a contract.

However, an offeror’s performance, delivery, quality, and outcome promises should be incorporated into the resulting contract, especially when those promises were evaluated favorably and relied on in the selection process.

Again I say, it depends upon what you are contracting for.

I don’t think “rarely” is the appropriate general answer. Likely “rarely” for services.

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We disagree.  I think "rarely" is appropriate as a general answer, as a default or starting position.

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3 hours ago, ji20874 said:

 A proposal is a sales pitch to win a contract. Only very rarely will it make sense to wholly incorporate a proposal into a contract.

However, an offeror’s performance, delivery, quality, and outcome promises should be incorporated into the resulting contract, especially when those promises were evaluated favorably and relied on in the selection process.

Ok, so I reread your post. I agree with your second paragraph and understand what you mean in paragraph one. I think we are on the same page. 

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