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Line of Demarcation between Marketing & B&P Effort


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What's the context of your question? You mentioned guidance in the FAR. Are you questioning how costs are handled or something similar?

I can tell you contractors make this distinction in practice - marketing refers to general activity geared towards informing customers on what a company does and what its products/services it sells to the market while B&P refers to efforts geared towards a specific business opportunity.

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