I realize that proposals for professional services generally include a technical approach, and innovative approaches are valued, but what if my innovative approach involves delivering, say, a custom software piece that is not required by the scope?
Is this me being innovative, or are there prohibitions on evaluating proposals based on "value add" items like that?
(I recall there is a restriction here, but my searching the web and this forum has not turned it up. Apologies if this is old turf.)